And that is because most “gurus” are business generalists.
Our team has 100+ years of combined experience working exclusively with brands and retailers.
Merchandising should be the core of every product-based business (aka yours) and at the forefront of all decisions.
All large retailers and brands are run by their merchandising departments. It is the missing critical piece in most small and medium-sized business’ strategies and joining us here closes that gap.
If you’re still unsure of exactly what merchandising is, or why it’s needed:
It is similar to the 5 P’s of marketing, but merchandising is product-facing and product driven.
📊Merchandise Planning: to determine the financial goals and the number of items and quantities needed to hit those goals
🖌Design & Product Development: to align on what trends + items you need for the upcoming season
🚢Production: to place Purchase Orders and ensure the orders ship on time and are of your quality standards
📣 Marketing: to give direction on what products to feature and to make sure all materials reflect your brand aesthetic
🛍 Visual Merchandising: to give direction on product placement in the store physically and digitally
☎️Customer Service & Sales: to train them on the features and benefits of the products
Inside Retailing Evolved, we approach your business strategy from this perspective and have Consultants from of all the above teams to support you as you continue to grow.
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