When you close your eyes and think about the future of retail...
what do you see?
MERCHANDISING INTELLIGENCE
GROWTH STRATEGY
OPERATIONAL SYSTEMS
RETAIL PLACEMAKING
01. The word retail itself evolves.
Instead of the word being confined to brick-and-mortar spaces or e-commerce clicks, it will represent a dynamic, living exchange of products to meet consumer needs, in any innovative format that sparks consumer connection.
02. Retail experiences powered by AI
that amplify human creativity instead of replacing it.
03. Interconnected merchandising operational systems
that tie every decision to sales goals, creating a clear path from strategy to results.
04. New success metrics
Prioritizing brand resonance and impact KPIs in addition to sales and margin.
Creativity no longer viewed as a fluffy, corporate buzzword, but instead, a powerful, and essential tool for constant business innovation and evolution.
05. Creativity as an operating system
Communities transform into vibrant corridors, anchored by small business individuality that could only exist in that specific place, serving those specific people.
06. Vibrant, Curated Communities
here's what we see (and what we're creating)
This is the retail our Merchandising Consultants are building with our partners.
Fractional
Time-based
Tell us what you need accomplished. We'll tell you if it will take a day, week, month, or quarter - and we execute it within that timeline at a set rate.
Simple and clear support. No lengthy onboarding. No scope creep.
Store launches, store expansions, new retail concepts, store visual merchandising refreshes, and strategic initiatives with a beginning and end. We are your hands-on partner from planning through execution.
Our Retail Merchandising Consultants work as part of your organization for retail systems expertise, merchandising strategy, and operational innovation. For businesses that need executive-level guidance without a full-time hire.
Project-based
NOTES
"DeAnna helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table."
"DeAnna's refining of our deck and developing of our ability to speak clearly on the impact of our solution helped us raise $120k shortly afterwards. The availability and professionalism of DeAnna is top tier. The depth and breadth of her knowledge shocked us a few times, and to back it up she was able to provide targeted connections to individuals within her network. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company."
- Kali, project full
"In working with Retailing Evolved, we have not only set up a solid foundation for operating our business, but we have seen double-digit sales growth and most importantly, as the founder and CEO, I now have that Billion-dollar brand mindset when making any and all decisions related to the business."
- Chizi, smartseal
- liz, capital lighting fixture company
"What stood out most while working with DeAnna was how much she understood where I am in the process of growing my business. She was able to give customized feedback based my particular business needs. No cookie cutter answers. She didn’t just expound on my problem areas but more importantly pointing out why and how I’m on the right track within other areas of business. DeAnna is very personable and a true professional. If you are just starting out, growing your business (as I am) or in need of some guided advice, DeAnna can help!"
- amira, mira estell
DeAnna has seen what happens when billion-dollar retail strategies stay locked in corporate conference rooms while the most innovative, independent retailers get generic advice that doesn't work.
For nearly two decades, she built those corporate merchandising strategies, creating playbooks and launching collections worth hundreds of millions that are still thriving today over a decade later. But she kept thinking about the independent retailers she knew - the ones taking real risks, creating authentic connections with their customers, and literally holding their communities together. They were doing things corporate could never do, without access to the operational tools that could amplify their impact.
That's why she founded Retailing Evolved®. DeAnna believes retail's future belongs to those curious enough to question everything, creative enough to imagine what doesn't exist yet, and systematic enough to bring it to fruition. She combines corporate-level strategic thinking with entrepreneurial execution - and is driven by the conviction that the most exciting retail hasn't been built yet.
DEANNA
MCINTOSH
business strategist, Retail Consultant, ice cream feign, wife & mama of 2 under 4,
blue - haired, new-idea-by-the-minute kinda woman.
We'll explore where you are today and your vision for where you want to be tomorrow.
Then, we will map the gaps in between and show you exactly how we will close them.
