At the heart of retail, you'll find it's SO much more than just selling products.

we're bringing back the heart and soul of retail, one client at a time.

it's about serving deeply - not selling.

it's about actually solving a real problem for your customers.

it's about creating an emotional experience when they visit your store, website, tradeshow, or event.

it's about increasing your impact inside and outside of your community.

it's about seamlessly interweaving your company into your customers' lifestyle.

it's about creating a legacy for yourself, your family, and the industry around you.

it's about curating a unparalleled product assortment that your customers crave and tell a story.

it's about fulfilling your customers' hopes and dreams.

This is what retail means in our world.

A Retail Growth + Innovation Studio paving a fresh, new path forward for the future of retail.

We are retailing Evolved®

Our Retail Consulting Firm helps Vision-driven Individuals, Retailers, and Businesses grow their revenue, community, and most of all - their impact - using products.

What We Do

like helping authors deepen their connection with their readers by literally bringing their characters to life through dolls.

or helping therapists continue their client support in-between sessions through creating their own set of journals.

and helping product-based businesses create new, innovative revenue streams using the product lines they already carry + sourcing new ones.

like helping business coaches magnify their client transformation through creating a physical box with tangible worksheets + tools.

and even helping funeral homes provide meaningful gifts to their grieving clients through creating personalized mementos.

We also work with major players in the retail world (like real estate developers and tradeshows for example) to create innovative revenue streams and curate swoon-worthy spaces, transforming what the word "retail" means today.

If you're ready for growth, you're in the right place.

We challenge norms.

(and demand the same from our clients)

We dream bigger than what we see in front of us.

We believe brick and mortar will never die, and that there's no such thing as a retail apocolypse, contrary to what you see on the news.

We simply believe that retail lost its way when the focus became just about selling products...

versus

...serving customers and actually solving a [worthwhile] problem for them.

It feels at times that retail has lost its heart and soul, and we're working with Visionary Founders and Groundbreaking Retail Players (like you) to bring it back.

I’m a business strategist and Retail Consultant, ex-corporate buyer, travel junkie, ice cream feign, boy mama, football coach wifey, blue - haired, new-idea-by-the-minute kinda woman.

Business as we know it has been forever changed - but with change, comes so many great things.  Innovation, being one of the greatest.  Some of today's greatest, most popular companies were birthed during some of the toughest times in history (Instagram, Disney, IBM).  Why?  Because when there is pressure, when things around us seem to be out of our control and it feels that there's no way out - the curious Entrepreneurs like you find a way.

You look in places others don't.  You do things others won't. You turn failure and downturn into opportunity.  You are the exact type of Entrepreneur and Business I proudly work with every day.

You are the one that is changing and innovating the landscape of retail today.  I jump in as your wing woman each time you want to dive in and take a fresh look at your business to discover new opportunities to both increase and diversify your revenue and serve your customers at a deeper level.

I spent 10 years working inside the corporate offices of some of the US's biggest retailers, as a Buyer, Strategy Manager, Merchandising Director, Logistics Analyst, Merchant. Fast forward to today, my team and I are the driving force of innovation and revenue behind small and midsize creative and retail businesses like yours worldwide.

Yep. I change my hair a lot, but the blue is always consistent :-).

The Woman Behind The Studio

Retail

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"In working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double-digit sales growth and most importantly, as the founder and CEO, I now have that million-dollar brand mindset when making any and all decisions related to the business."

- kali, project full

Success Stories

SUCCESS STORIES

drove $1Million from a new collection launch

"I worked closely with our manufacturer to be the first to go-to-market with a no-iron linen collection."

This collection drive a $1M incremental sales increase over the previous year, and today, 8 years later, the collection name is trademarked and is a multimillion dollar merchandise program.
I replicate these same successes within your business.

Chizi's startup raised $120k in funding

"DeAnna's refining of our deck and developing of our ability to speak clearly on the impact of our solution helped us raise $120k shortly afterwards."

The availability and professionalism of DeAnna is top tier. The depth and breadth of her knowledge shocked us a few times, and to back it up she was able to provide targeted connections to individuals within her network.  Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.

This could be you....

liz saved over $100k in markdowns

"DeAnna helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch."

She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company.  She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table.

In my corporate life

With my consulting

After a strategy session

AMIRA got CRYSTAL clear on where she was in her business and next steps to grow her sales

"What stood out most while working with DeAnna was how much she understood where I am in the process of growing my business."

She was able to give customized feedback based my particular business needs. No cookie cutter answers.   She didn’t just expound on my problem areas but more importantly pointing out why and how I’m on the right track within other areas of business.  DeAnna is very personable and a true professional.   If you are just starting out, growing your business (as I am) or in need of some guided advice, DeAnna can help!

​You believe that measuring revenue is equally as important as measuring impact.


Is this you?

​You're not looking to "sell products", your vision is to create an innovative solution to your customers’ problems utilizing products, services, experiences, and tech.


You understand the importance of building both a community inside your brand with your customers - and a community outside your brand by immersing yourself in your local area.


You feel it in your bones that your business is bigger than you. You’re building something that will create a legacy for yourself, your family, and perhaps even your entire culture.


Screaming in your head YES this is me? Let's chat.

Running a business is hard (and running a retail business is even harder).

But here's the dirty truth you already know...

​You have so much coming your way on a daily, heck hourly, basis.

​Orders that need to be fulfilled.

Actioning to slow-selling inventory.

​Employee hiring, scheduling, and training.


​​Running sales reports.



​Buying inventory and tracking POs.




​Managing fast-selling inventory.

​​Handling customer service inquiries.


​Brainstorming marketing campaigns.


​Planning photo shoots.



​Editing photos from said photo shoots.



​Posting on social media.




​Buying and sourcing trips.





And a jillion more things.  You get the gist.  You live it everyday.




​What oftentimes gets lost in that pileup of “stuff” as you’re growing, scaling, and expanding your business - is your vision.


Your creativity.

The time and space to think and dream like you used to.

​You used to constantly get ideas about how to increase revenue…

​You used to get so excited to try something new…


​The hint of discovering new products never felt like a chore…


​You used to be able to see the path forward so clearly…



​UNTIL THE CRAZINESS OF YOUR DAY-TO-DAY STARTED SHIFTING YOUR FOCUS FROM WORKING ON THE BUSINESS
WITH THE THINGS THAT WILL ACTUALLY MOVE THE NEEDLE...

TO YOU WORKING HEAVILY IN THE BUSINESS
ON THE THINGS THAT WILL SIMPLY HELP YOU MAINTAIN (not grow) the business.

You're destined for more.

In case you needed confirmation...

​We believe that for your business to reach your biggest revenue and impact potential, we have to first clarify your vision as the leader.

​Not run ads.

​Not invest in a bunch more inventory.

​And then, use your vision + your leadership to create the plan to forcefully propel your business forward.


​​Not send additional emails or texts to customers.


Clarify your vision.

Your why.

What's on your heart.

​There are plenty of stores that opened just to “sell stuff” with no heart, no purpose, and no vision.

(AKA what some people may call your "competition".  They'll soon be gone)

​But that has never been (and never will be) you.


​You started your store with clear vision, purpose and a desire to actually help people.

​It’s just that life, the complexity of the retail business model, and other external factors may have started blurring your vision.

We’re passionate about helping you rediscover your vision for your business, and aligning that vision with your overall vision for your life.


​We work with you to develop and translate your vision into a growth plan you could’ve never dreamed of.


​And then we support you in actually executing it.
(Yep - we become a part of your team to help create the structure, systems and processes to align your entire operations around your new growth strategy.)

Creating Your Growth
Roadmap VIP Day

innovative revenue planning

Executing Your Growth Roadmap

seamless strategy execution

In one day, we'll develop your comprehensive, creative and competitive growth plan detailing how we will uniquely increase and diversify your brick and mortar and e-commerce sales or service revenue based on your vision

After we develop your growth plan during your VIP Day, next, our team becomes an extension of your team to collaboratively execute your revenue growth plans we created together

Here's How We Support Your Vision and Growth

​The time is now for you to fully step back into your role of Visionary that you’ve been wanting to do for so long now,
but you needed the time, breathing room, budget, team and strategy to make it happen.

Increased revenue and impact starts here.

Welcome in!

@retailingevolved

Retailing Evolved® is a Retail Business Consulting Firm equipping Vision-led Individuals, Retailers, and Businesses to grow their revenue, community, and [more importantly] their impact - using products.