The Storefront Success System®
Every business our retail consultants work with - whether retail, tech, or community - operates through the same foundational framework.
The Storefront Success System® is our proprietary merchandising operating system built from nearly two decades of corporate retail experience. It ties every decision in your business to your sales goals, creating truly interconnected decision-making. The result: enterprise-level structure with startup-level flexibility and creativity.
Structure
Storefront Success System®
This is where you define - or completely redefine - who you are, who you exist to serve, and why you serve them better than anyone else.
Structure is the step many retailers skip in the beginning, and arguably why most fail. It's the foundation everything else depends on. It starts with knowing your target customer at a level that goes beyond surface demographics.
You need to understand the actual human you're building this business for. Once you know them, your job is to design every single touchpoint of your business to feel like home - like your business was created specifically for them.
The Structure step is also about creating a brand that people actually feel. It's what pulls them toward you in a marketplace drowning in sameness. Your brand is the entire sensory world you create: what customers see, touch, feel, taste, and hear.
And if your brand experience isn't cohesive and intentional across every interaction, you're just adding to the noise.
Strategy
This is about understanding exactly where you are today and building the roadmap for where you're going tomorrow.
One of the gaps we see with growing retailers - even those operating multiple brick-and-mortar locations - is the lack of systematic performance review. Products launch, campaigns run, seasons end, and there's an immediate pivot to the next quarter, the next collection, the next initiative.
Without systematically reviewing performance and using those insights for forward planning, you're operating on gut instinct instead of intelligence.
Those performance insights inform your sales goals. Your business roadmap is the execution strategy for hitting them.
Sourcing
Your products are your most valuable asset. But the sourcing step is more than sourcing and buying products - it's about curating an assortment of products and services that makes you unignorable in the market.
Structure and Strategy prepare you to make profitable decisions. Sourcing is where you carve your lane: assortment plans that create demand and increase profitability, category management that drives performance, trend research that positions you ahead of the market, and innovative services and revenue streams that redefine how you serve your customer.
This step is about what you offer and how you deliver it - creating differentiation that's impossible to replicate.
Selling
Selling is about presenting your offering when, where, and how your customers can't help but say yes.
Visual merchandising that stops the scroll and the stroll. Brand stories and campaigns that connect on a visceral level. Customer service that converts transactions into relationships. Unflinching performance analysis that's brutal and honest about what's moving and what's collecting dust on the shelf - constantly optimizing and using these insights to curate your next assortment and sharpen your marketing strategy.
Selling isn't the final step - it's the intelligence loop that makes everything else sharper.
Selling is about presenting your offering when, where, and how your customers can't help but say yes.
Visual merchandising that stops the scroll and the stroll. Brand stories and campaigns that connect on a visceral level. Customer service that converts transactions into relationships. Unflinching performance analysis that's brutal and honest about what's moving and what's collecting dust on the shelf.
You're constantly optimizing - accelerating your top performers, creating action plans for slow movers, and using these insights to curate your next assortment and sharpen your marketing strategy.
Selling isn't the final step - it's the intelligence loop that makes everything else sharper.
Structure is your foundation. You set it once and it guides everything else.
Then Strategy → Sourcing → Selling becomes a repeating cycle.
Same system, every year, every season, every launch, every buy.
The Storefront Success System® is the result of us analyzing every component of retail operations to answer a single question: how can independent retailers have enterprise-level strategy and structure while maintaining the creative freedom and agility that makes them unique?
Structure is your foundation. Then Strategy → Sourcing → Selling becomes a repeating cycle.
Whether we're working with you fractionally, on a special project, or in a time-based engagement - this system is the backbone of everything we do.
How It Becomes A System
02 Retail Placemaking & Community Support
01 Merchandising-Driven Growth Strategy
The 5 Areas We Work In
where we implement the storefront success system®
Implementing the entire system to create structure and accelerate growth
Equipping businesses with the foundation needed to strengthen Main Streets
We work with businesses to implement the complete Storefront Success System® - establishing their foundation (Structure), building strategic roadmaps (Strategy), optimizing buying and pricing (Sourcing), and executing in-store and operations (Selling). This creates the merchandising infrastructure that drives sustainable, systematic growth.
- Strategic Business Planning
- Innovation Strategy
- Financial and Sales Planning
- Assortment Planning
- Buying and Sourcing
- Product Development
- Inventory Management
- Sku Optimization
- Merchandising Strategy
- Project Management
- Systems & Automation
We teach and coach Entrepreneurs on the Storefront Success System® to give retailers and communities the operational foundation that creates thriving retail ecosystems. We also build business incubator concepts to create tenant pipelines - ensuring communities have a continuous flow of retailers equipped to succeed.
- Retailer Education
- Business Incubator Design
- Main Street Revitalization
- Tenant Curation and Support
- Retail Economic Development
- Retail-focused Mixed Use Planning
04 Retail x AI
03 Store Launch & Operations
05 Speaking & Thought Leadership
integrating the system from day one
Building tools based on how retail actually works.
sharing the system with strategic audiences
New store concepts, market expansions, and store redesigns start with the right foundation. We implement the Storefront Success System® from the ground up - so businesses launch or re-launch with strategic structure already in place.
- Store Launch Planning & Execution
- Market Expansion Planning
- Store Redesign
- Visual Merchandising
- Operational Systems Design
- Buying and Sourcing
- Product Development
- Merchandising Strategy
- Project Management
We implement the Storefront Success System® framework into AI applications and retail technology - ensuring tools understand the real workflows, decision points, and operational realities of retail. We help tech companies build solutions that serve the actual system, not just isolated tasks.
- AI Tool Development
- LLM Training on Retail
- Retail Workflow Definitions
- Retail Data Strategy
- Technology Implementation
We bring insights on the Storefront Success System® to workshops, conferences, and strategic planning sessions - helping organizations understand the frameworks that drive retail transformation and how to apply systems thinking to their own challenges.
- Interactive Workshops
- Panels & Fireside Chats
- Strategic Planning Sessions
- Content Contributor
Fractional
Time-based
Tell us what part of the system you need implemented. We'll tell you if it will take a day, week, month, or quarter - and we execute it within that timeline at a set rate.
Simple and clear support. No lengthy onboarding. No scope creep.
We implement the System for a specific project or initiative. Defined scope, clear timeline, system integration - everything you need to transform that specific aspect of your business.
We become embedded with your team to implement the Storefront Success System® and continuously optimize it as your business evolves. Think of us as your part-time Chief Merchandising Officer - guiding Structure, Strategy, Sourcing, and Selling on an ongoing basis.
Project-based
The 3 Ways To Work Together
Best for: Multi-location retailers and established businesses that need continuous strategic partnership to implement and evolve the system over time.
Best for: Businesses with a specific transformation goal. For example, a new retail concept or store launch, visual merchandising refresh, operational overhaul, that needs the system applied within a set timeframe.
Best for: Businesses that need specific system steps implemented quickly - whether that's building your Structure, planning your Strategy, optimizing your Sourcing, or executing your Selling phase.
We'll explore where you are today and your vision for where you want to be tomorrow.
Then, we will map the gaps in between and show you exactly how we will close them.
Start here:
OR WHATEVER DRINK YOU PREFER. IT'S ON US :-)
The Art & Science of Modern Retail Merchandising
Industry Insight
Listen in on this conversation between DeAnna, our Founder, and ASD Market Week Trade Show
“After applying the strategies I learned from DeAnna over the past 6 months, my sales YTD are up over 50% compared to LY and 41% compared to LLY.”
- d'cher, love peridot
I'd been following DeAnna for a long time after coming across her page via a business friend. She came off so differently compared to the other Retail Consultants I'd followed in the past. She broke retail down in a way that I'd never seen. The Storefront Success® framework and expertise that DeAnna provides is filled with so much VALUE! Yes, my numbers are looking great. But the value and the fact that I can apply the tools I learned for years to come is priceless.
“DeAnna's expertise, knowledge and network cannot be beat. She is a genius at creating and sharing the MOST useful documents that have completely re-defined how I manage the business day-to-day and make all decisions. ”
- kali, project full
In my first 6 months of working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double digit sales growth and most importantly, as the founder and CEO, I now have that million dollar brand mindset when making any and all decisions related to the business.
“The depth and breadth of DeAnna's knowledge shocked us a few times. She helped us raise over $120k for our startup."
- chizi, smart seal
The refining of our deck and our ability to speak more clearly to the potential impact of our solution on the problem of anti-counterfeit and post-sale brand interactions helped us raise over $120K shortly afterwards. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.
