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Welcome To Retailing

We Are a Community of Passionate Retail + E-commerce Visionaries Building Profitable Businesses Worldwide
how to start a boutique
We Are Boutiques
We Are Makers
We Are E-commerce Stores

We believe the future of retail is small.

Small businesses, that is.
But – we constantly see these critical things missing from small business retail strategy that limits growth:
glad & young retail shop
A Well-defined Target Customer

If you are selling to everyone, you’re selling to no one.  Not knowing your customer so well that you can visualize them will cause you to design a website that doesn’t convert, buy / design products that won’t sell, and advertise to people who won’t buy.

A Financial Plan

To hit financial goals, you first have to have them!  You can’t determine how much inventory to buy or design, how to price your products, how to markdown inventory, and how to increase your sales – if you don’t have a financial plan.

Unique, Curated Products

I’m sure you’ve been tempted or even purchased a vendor list, but this is doing more harm than good for you.  That same list has been advertised to hundreds, thousands of business owners.  So if you are all using the same vendors….you get the point :-).  How can you stand out when you’re selling the same things as “everyone else”?  There’s a reason why “Instagram boutiques” all look the same.  You must find unique products that speak to your target customer.

Knowledge of How The Retail Industry Works

Retail is a different beast.  You may have worked with Business Consultants before, but did they specialize in retail?  You own a retail business so it’s critical that the Experts you invest in have that knowledge, or something will always feel like it’s “missing”.  There are strategies specific to retail that you have to know and implement to continue growing your sales and customer base.

A Strategic Plan

“Launch before you’re ready” they say.  “You don’t have to invest much to get started” they say.  “Create your personal brand first” they say.  “They” say so much that is just. plain. wrong.  Sure, you can launch and just see what happens.  But your goal is to make money and build a business that will last right?  To do that, you need all the zillion aspects of running a retail business to work flawlessly together – and that takes skill and a plan.

You will have clarity and direction on all of this
through your work inside Retailing Evolved.

The Weekly Routine Inside
Your New Business Home

With Your Membership Investment, You’ll Run Your Business Using The Strategies and Structure of Billion Dollar Brands,
With The Innovation And Flexibility Of A Small Business
Class Is In Session

You'll take a class about a specific focus area of your business strategy, taught by a Retail Expert (aka House Manager)

Last Month Review

You'll review your sales performance and make adjustments to your business strategy for following months

Essential Tools & Resources

We provide additional tools, guides, and reports to help you accelerate your progress towards your goals

Financial & Promo Review

You'll review your financial plan (you'll create this inside) and make any adjustments based on your sales trends (we'll teach you how). You'll update your open-to-buy and review item promotions

Remind Yourself of You

You'll attend a Live Mindset or Innovation talk, meant to inspire you to remember why you started your business journey, and that you can do anything you put your mind to

Darlene is the most inspiring and professional leader we have ever worked with.

In less than a month of working with Darlene, she had quickly led us back on track to finding how to meet our company's full potential. Her experience and knowledge of the wholesale and retail markets are invaluable. She was able to translate her experience to us in order to find the right direction for our company. She is the most inspiring and professional leader we have ever worked with.

Hatch & Cloak Retail Boutique

I was confirmed in some areas, and also challenged and encouraged in other areas

My business is just a year old, and I haven’t thought of my business in this way that was presented in the class. I am an IT engineer by day, now feeling out what my next phase will be. There was a lot of information to digest. I learned new things. However, I loved it! I was confirmed in some areas, that I felt was more of a gut feeling, but now I know it has merit. Also challenged and encouraged in other areas, where I need to grow in.

Veronica N. Online Boutique Owner

DeAnna's breadth of knowledge is solid

Very thorough. DeAnna's breadth of knowledge is solid. I like working with people who can see a few steps down the line and this just comes naturally to her. Highly recommend!

Chizi U. Launching a Product Line

Plan To Launch Class Really Motivated Me

Thank you so much for the Plan To Launch Business Planning class. This has really motivated me and given me the knowledge I was lacking in order to get the ball rolling on opening my store!

Rachel M. Launching A Brick + Mortar Boutique

Exceeded expectations for my brand's trade show debut

I'm so happy I got to meet and know DeAnna while preparing for a trade show. I found her to be incredibly knowledgable and supportive during a period of uncertainty for me. She exceed my expectations in helping me prepare, plan and execute my brands trade show debut and provided a comprehensive trade show manual. She continues to be a source of sound counsel & guidance.

Blair A. Luxury Beauty Brand Owner

Your House Managers

Our entire team has 100+ years of combined experience executing merchandising, marketing, financial + operational strategies.  We have our own consulting businesses and joined forces to create this community for you to receive support in every area of your business – in one place.

These ladies are your Community Leaders, and our other Team Experts drop in to teach and train you throughout your time with us.

DeAnna McIntosh, Retail Consultant, Headshot
Darlene Mitchell, Inventory Management Consultant
Ulla Hald, Fashion + Tech Expert

Here’s A Sneak Peek Inside Our Stunning Community.

wondering who your housemates are?

They are Retail and E-commerce Visionaries that…
are committed to starting + running their business “the right way”…

They have a long-term vision for their company and aren’t looking for a get rich quick scheme to “cut corners”.  They’re building a business legacy.

know that Google University doesn’t hand out degrees…

They look to experts who have worked in the field and have real-life, proven strategies to teach.  They understand that it takes money to make money, and don’t hesitate to invest in getting the help they need in the areas they’re lacking.

value building community over competition within our industry…

They understand the value of joining a family like ours where their business will be nurtured and grow with a solid support system. We love each other!

are at different stages of business growth…

They’re in ideation (exploring what it takes to start a business), startup (process of starting their business), established + growing, or dominating and expanding phases.  They believe that Retail is not dead, and work to prove that every single day (like we do)

…and are passionate about building companies that will change the narrative and face of retail.

Move in and start your housewarming activities

Free To Join In On Thought-provoking conversation and networking. Invest in Membership for Classes, Tools, and Ongoing Support.

Make 2020 A Groundbreaking Year

Yep. Coronavirus impact and all.