I'm so glad you're here!
I'm an Ex-corporate Buyer - turned - Business Consultant primarily for Small to Midsize Retailers and Creative businesses. I help increase and diversify their revenue utilizing proven merchandising strategies + tools I used daily in my 10 years as a Buyer and Merchant inside Fortune 500 Retailers.
As a Business Strategist and Retail Consultant, I've had the opportunity to work with some amazing Entrepreneurs, and partner with many incredible companies.
There's nothing I'm more passionate about than sharing my love for retail to empower Retailers and Creatives to keep fighting for their business, while also driving value and brand loyalty to your organization.
how does that sound?
I'm so excited to learn more about your company, your goals, and what your dream partnership would look like.
So let's do this!
10% referral payouts on any service a client books that you sent our way
email template to make it easy to send a quick intro message between me + your clients anytime
i will regularly share and repost your content
i will write an seo-optimized blog post for your site each year
Plus additional thank you perks based on the number of clients you send who book!
As a Microinfluencer, I create engaging and magnetizing content for your social + website
I'll motivate and inspire your Audience to be the Leaders their niche desperately needs
Add my expertise to your retail or creative project or have me as a Coach inside your Programming
Future-proofing Your Retail Business
Multiply + Diversify Your Revenue with Zero Ad Spend
I'd been following DeAnna for a long time after coming across her page via a business friend. She came off so differently compared to the other retail and boutique coaches I'd followed in the past. She broke retail down in a way that I'd never seen. The Storefront Success® framework and expertise that DeAnna provides is filled with so much VALUE! Yes, my numbers are looking great. But the value and the fact that I can apply the tools I learned for years to come is priceless.
In my first 6 months of working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double digit sales growth and most importantly, as the founder and CEO, I now have that million dollar brand mindset when making any and all decisions related to the business.
The refining of our deck and our ability to speak more clearly to the potential impact of our solution on the problem of anti-counterfeit and post-sale brand interactions helped us raise over $120K shortly afterwards. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.
My Formal Bio
In 2020, After the senseless murder of George Floyd, and seeing the awakening of retail companies to their lack of diversity, DeAnna co-founded the 501(c)(3) nonprofit Diversify Retail® Inc. to connect two communities she loves to drive change and make a global impact – the retail community and communities of color. Through her nonprofit, she educates and empowers BIPOC brands and retailers to open and build retail businesses that evolve as quickly as the industry does, and that will shape the face and future of what retail looks like today.
She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.
DeAnna holds a Bachelor of Science degree in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) in New York, USA, and Polimoda Institute in Florence, Italy. She currently resides in Atlanta, GA with her husband and baby boy.
With a strong eye for design and her corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No-Iron Linen Collection, which is now a multi-million-dollar program. DeAnna also curated the first-ever “shop local” assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.
In 2015, DeAnna launched The Affinity Group International (TAGI), a Retail Business and Economic Development firm, to strategically build and fortify independent retail economies in developed and emerging markets through the company's signature retail training and development program, Revitalize Retail®. The program is facilitated through Economic Development Corporations, Small Business Development Agencies, Chambers of Commerce, and Retail Shopping Centers.
In 2018, DeAnna launched TAGI's sister, Merchandising Agency, Retailing Evolved®, to work directly with small and mid-sized businesses, equipping them with the proven strategies, tools, and systems she utilized daily as a Buyer and various other roles during her corporate career. She and her team help Creative and Retail Businesses increase and diversify their revenue, without spending a penny on advertising.